The George Washington University, in Washington DC, has been working to centralize their branding and design approach for the past few years. The Universal Web Presence is a multi-million dollar initiative to do just that. The project focuses on the eventual goal of unifying the design of the University’s some 700,000 web pages and dozens of Colleges, Divisions, and Departments.
While the University has employed dozens of resources and contractors to make this initiative happen over the past few years, my role has been as the lead site developer and as such I’ve been involved in a myriad of technologies back-to-front.